What Does March Madness Have to do With Inbound Marketing?

March Madness Basketball Man


What does March Madness have to do with inbound marketing? 

Just a little refresher.  What is inbound marketing? 

It is often referred to as “Pull” marketing.   You have an understanding of what your target customer wants and you publish content (blog, ebook, video, classes) that will help them and thus show your value to them and they will want to pursue you as a possible solution to their problem.  Today, it is so easy for anyone to get free information. Inbound marketing is a great way to show your value to your targeted customers.

If you would like a more detailed explanation, see my Quora article on this subject "What is the Meaning of Inbound Marketing"? 

So what does March Madness have to do with inbound marketing? I bet you didn't think there were many analogies between inbound marketing and March Madness.  Well, check out this video and you will be surprised just how many there are.